A sandwich formed by spreading a softened Lahvash with cream cheese, then layering thin slices of sandwich fillings such as meat, cheese, lettuce pickle and so on.  The flat piece of bread is then rolled jelly-roll style, wrapped tightly with saran and refrigerated for several hours.  It is then sliced into 1 inch thick slices.  What do you want to bet this came before a McWrap? (Hint: finely chopped pickle, tomato, onion, etc. works best for rolling.)