In Morocco, Argan Oil Makes Things Better

Argan oil is to Morocco what olive oil is to Italy—or close anyway. This winter, I had the opportunity to travel along the country’s cool and dusty seaside where I found the oil nearly everywhere: at spas, on menus, in bathrooms, on countertops. In the United States, you may have heard it marketed under the name ‘Moroccan oil’ in shampoo or hair serum, but less likely so as an ingredient at a restaurant or in a grocery store. In Morocco, though, it’s a considered a pantry staple and revered as a cure-all.

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