The air in the parking lot of Orlando’s Citrus Bowl smells like fresh cut oranges, shrimp and barbecue. A crowd has gathered before the game around a guy in a black chef’s coat. A camera crew orbits as he sets some shrimp and star melon kebabs on the grill with a flourish.

“Florida seafood — ya gotta love it!” the guy says, grinning. The crowd cheers. The cameraman is happy.

A man walks up and inquires about the hoopla. Someone in the crowd tells him the man in black is Justin Timineri, the state chef of Florida who’s filming a spot for ABC