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Last month, McDonald’s devised a plan to wedge itself into the dense flow of self-promotion and micro-conversations that constitute Twitter. The fast-food giant had hoped to introduce some of the real-life farmers and producers who supply McDonald’s with potatoes, beef and other products under the organizing hashtags of #MeetTheFarmers and #McDStories.

But within the hour, the company had a social-media disaster on its hands.

Read more: http://www.washingtonpost.com/lifestyle/food/eating-meat-with-a-side-order-of-conflicting-emotions/2012/02/07/gIQAjN32DR_story.html