Don’t Understand Indian Food? They’ll Break It Down

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ALEXIS SUGRUE’S T-shirt promised “Simple food. Endless choices.” Like the stylized elephant logo on her black ball cap and the cheerful step-by-step menu on the wall here at Bombay Bowl, the slogan could have been developed by a corporate branding office. (“All for me and naan for you,” read the paper sleeves for the Indian flatbread, browned in a conveyor-belt oven.)

Read more: http://www.nytimes.com/2012/02/15/dining/step-by-step-to-assembling-indian-fast-food-united-tastes.html

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